It’s huge.

New Year. Darkness, with a soundtrack of ghoulish gales. Red wine territory, or maybe Guinness – Guinness in a low-slung, fire-lit pub. Waiting and (I think subconsciously) gathering.

At home: flick through the blogs. Another year of wild fauvism, with the usual daft daubing about the Miracle of Sport or the colour of a Cricket Moment… or rain. Or stuff even more indulgent than that.

Maybe another post about work might be appropriate?

For those just joining, work is Cricket Wales, is mainly a gift, a privilege; coaching kids. As Community Cricket Coach for Pembrokeshire – yup PEMBROKESHIRE, as if the blessings weren’t sufficient before that geographical cherry-on-top! – in dreamy West Wales.

Currently, I’m waiting on a wee bit more training before delivering Chance2Shine/All Stars Cricket sessions into schools. Then full-on to the summer. You’re welcome.

In this real world, then, my annually-surging effort will be yet more closely linked to the All Stars project, as it charges in for its second season. Feels good to be storing up some hoipla to energise a zillion kids because I know I will properly use it. We surely do things differently but my way is generally to enthuse through infectiousnesss and energy: I’m getting mildly pumped even thinking about it.

Dunno about you but I’m somewhere between fascinated and mortally offended at the debate around All Stars. Faaar too many folks appear to view it as ‘another money-making scheme’ by the ECB, when this is plainly absurd. The ECB is not making money out of All Stars – how could it, when the kit and the admin/promotion costs are so massive?

On the contrary, once-in-a-generation style wedges are going out on this because the ECB now knows radical, sustained, innovative action is needed to really change where cricket’s at in terms of profile, relevance, access. Those of us who have happily assumed for thirty years that the ECB is endlessly snobby and soporific have to stir ourselves from our own idle prejudice because (get this!) a bonfire has been burning underneath the Old Farts and maan they are jumping. Having to.

Cricket Unleashed is a slogan, for sure. We’re historically within our rights to be cynical about a) this b) the cycle of ‘innovation’ bu-ut the administration leading the game has never been so D.Y.N.A.M.I.C. so the unleashed thing isn’t entirely preposterous. Honest. It’s not just another tweak – or even just another re-brand. It’s huge.

All Stars actively seeks to re-positon the game in the consciousness of the public by welcoming in thousands of new families – people who just never got cricket before – by entertaining their youngsters imaginatively, appropriately and with some style. (Actively seeks? Sorry, sounds like a brochure. I mean really really really. Like I believe it really, really does. That help?)

The idea that cricket (i.e. the ECB) accepts the need to *actually address* issues around accessibility/class/opportunity is strikingly, stormingly, break-down-the-doorsingly encouraging. Whatever the reasons, the thinking is radically healthy and it does represent the unleashing of something. Something which is meant to add a new dimension to the truly precious, traditional club & family stuff.

All Stars is MASSIVE and bright and extremely cute in almost every sense: it’s here to COMPETE, to challenge footie in the playgrounds, to capture kids from waaaaay beyond the range of our previously rather narrow range of influence. We can and should argue about the finer points of how and where and at what cost the show goes out but the fact that it’s designed to be genuinely popular, almost universally available and respected in schools is excitingly, emphatically, rightly beyond dispute.

I have two days training coming up, to fine-tune my knowledge of the All Stars curriculum and inhale expectations around delivery into schools. Having no problems either with the change of emphasis (towards a six week course for each class) or with that whole notion that the branding and jargon may change again next year – I look forward to it. I’m neither faking my commitment to the wider Cricket Wales cause nor faking my support for the intention to burst cricket’s middle-class bubble. Both feel bloody good.

All of us in cricket have strong views on everything from The Way Ahead to future of Test Cricket – of course we do. So inevitably there are moans about All Stars ‘not addressing the real issue(s)’. But by powerfully confronting the problem of too few young people getting or knowing cricket, or having it in their vocabulary of thinkable, do-able things, a key barrier is surely being tackled? And the feeling from (almost) the inside is that the barrier is really being tackled, not merely faffed about with. I’ve written before about the perils of another weedy intervention: this, my friends, is not that.

Effectively, a parallel Chance2Shine/All Stars is being taken in to the classroom, or schoolyard, before the clubs roll out their own programme (again with ECB support) in May or beyond. Obviously those of us leading sessions in schools will be signposting children to their local clubs – and not exclusively those clubs offering eight weeks of All Stars Cricket. The whole game should benefit.

The six lessons I will be delivering per year group or class will be heavily supported by online material for the schools. This is a rather skilful extension of our existing mentoring of teachers: until now this has been good but maybe too informal, maybe less impactful than it might have been. Consider how much more influential limited Cricket Wales resources (like me) might be if teachers themselves took on the role of cricket advocate, year on year? This is the very clear intention of the brilliant Chance2Shine resources being offered into schools and  it’s also indicative of the good-quality thinking and support around the whole All Stars phenomenon.

I’m pretty sure the people who have designed and built All Stars know it ain’t a panacea. I reckon they’ve noticed teenagers leaving the game and drawn games or long games being a major turn-off for many clubbies. Because this is 20018, the challenges, like the cultural context, change all the time. We need to get on top of stuff: make bold decisions.

The ECB and their partners may (shock horror) be flawed. But I am spookily clear that the general thrust of the developments they are leading in grassroots cricket are really worth getting behind.

More kids will play. More kids will know who Joe Root and Heather Knight are.

Beyond the 5-8s in All Stars, more kids will be active, will feel they are in the game when they play their cricket, as formats change, pitches shorten, opportunities at younger age-groups widen. If we develop a fabulous Big Happy Pool of young cricketers and offer them more of what they want and value the stuff that’s great about our existing club cricket, then that’s a decent start, right?

 

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