It’s hard to judge the impact of things, eh? Because we don’t know what people are thinking and in any case surely market research is heavily flawed, or skewed? Questions too obvious, contexts too directed, intelligence too dubious. Figures – even figures – are arbitrary.
Cricket is being measured and moaned about again: it always was and is and maybe the attention is good – or at least potentially good. The Profile is all. The Argument validates Life Itself.
I love that people care so much about cricket – about anything. They dwell on it, or in it, bawling or beaming or nagging away. The mad-wonderful truth could be, can be that cricket is the matrix within which they express their extraordinary brilliance or passion or flair or psychosis. Measure the massiveness of that.
So, I acknowledge figures more than I trust them. I believe in the truth of the madness. And yet.
We Community Coaches, in Wales and elsewhere have been working mainly recently on the huge All Stars Cricket project. I say huge because from the inside it feels big – and yet I’m not aware of as much hoopla around it this year as last. (Has the level of investment in media-stuff dipped? I don’t know).
In 2017 All Stars felt incontrovertibly a once-in-a-lifetime size commitment, a genuine game-changer’ in terms of investment and impact. 2018 feels maybe less extravagantly present but actually I’m clear it’s acting powerfully and it’s not just the figures that bear this out: it’s the experience.
I’m shockingly biased and shockingly pro-cricket but please hear me out; I’m in there, I know something of this. All Stars is a grower, on me, and in terms of its force.
I led the delivery of the (parallel) Chance to Shine cricket curriculum in Pembrokeshire schools in the winter and early spring, and now act as an Activator (meaning I run the All Stars sessions) at a local village club.
Village? Na, on reflection it’s a magical, seemingly movable speck on the rural landscape (for no-one can find it) nestling against a farm, overlooked only by cows and buzzards and crows. It’s idyllic on heartwarming drugs. It’s Llanrhian. Thursday nights the place is wild.
Wales-wide, there are more than 3,200 children signed up to All Stars, this year. (They tell me this is a thousand more than last year). At Llanrhian we have 26, which between you and me, is almost too many.
This signing-up thing is significant in several respects. Children pay £40, for an 8-week, informal course-with-benefits. They get clobber – bat, ball, t-shirt, etc, etc – but they as a family are kindof invited to commit. Commit the money, the time… and then maybe commit to joining in a little, at the sessions.
The design and the marketing raison-d’etre here speaks of gathering families in – ideally ‘new’, non-cricketing families – to a fun-but-guided sporty, family experience. The aspiration is towards not just providing good healthy fun but also the possibility for really rich shared time.
Some parents will instinctively get this; that this rather profound benefit may be there. Others will be too shy or too deep into the i-phone to notice. Fair enough. The All Stars sessions will be frothing over with good energy into which the parents can dip, or contribute, if they so choose.
I have some fantastically bright and busy and yes ‘boisterous’ kids in my group. The quality of listening is mixed, so I’ve already press-ganged in some support. It’s also – two sessions in – feeling part of the process that some parents (maybe surprised at the drift amongst some of their children?) are starting to wander in to games, to join in, in a way that they sense is helpful.
Hope this doesn’t sound like I’m either abrogating my responsibilities as coach, or endangering relationships, here: I remain aware of the issues around both safeguarding and control. It’s just that careful encouragment of positive interactive activity (which turns into family or truly social activity) really might be the icing on this Starry cake. I’m certainly hoping so… and working towards that. Watchfully.
Look, if, despite the cost and investment in time, a thousand more children have been signed up this year in Wales, and if what they tell me is true regarding 71% of All Stars children last year coming from new, uncricketing families, then I think we can put big ticks in the plus column. The data is positive – and there’s plenty more where that came from.
But we need more than that. We need recounted experiences, facts about feelings.
One example. I can tell you, I have seen that many children were, until All Stars or Chance to Shine lessons in schools, relatively or entirely unfamiliar with the feeling of bat in hand. Patently and understandably, this, in my experience, is the case. That’s changing or changed, because All Stars/Chance to Shine interventions have been huge. More children are getting to know the game.
Secondly, the glee factor – remember that? Kids are going ballistic in a wonderfully liberated way, at our All Stars sessions. It’s noisy and daft and over-the-top because the Stars are absolutely loving it. We’re setting them loose more than we’re directing them. I had one lad last week turn up with his broken arm in plaster: Dad said ‘there was no way he was going to miss it!’ Marley grinned and grabbed a ball.
Just this week we (Cricket Wales) Cricket People are trumpeting #4millionNotOut to celebrate that number of children receiving Chance to Shine cricket in some form. A big PR thing has gone off on our patch – da iawn, Milly-May, in Port Talbot! – so we’re full of ourselves, over that one. Doesn’t matter if this figure is less than football or rugby, or more than tennis or netball. Four million cricketing events. Plus the weight of All Stars on top; recently, now, next few weeks, all over – this matters.
The ECB decided that a monster wedge needed to go into junior cricket. Something transformative. A bubble had to be burst, the game had to be shared. Cricket was wonderful but was nearly out of time – or out of its time? Money to Chance to Shine was doubled, to raise the profile in Primary Schools and then something major had to be done to get new families into clubs.
All Stars is no panacea: said before that I know enough folks in cricket admin who fully accept that retention of fourteen/fifteen year-olds and of course the very shape and format of cricket itself are equally acutely important. Of course they are.
But both at the input-of-juniors level and culturally, All Stars is, in it’s gambolling, free-form, radical and hearty-risky way, opening up both the game of cricket and possibilities and understandings for coaching activity itself. This is profound. Slightly crazy, immeasurably good stuff often is, right?