Ok so by now, as early as it seems, I should have delivered some cricket sessions into schools. Not dozens of them, not yet, but some.
(The truth is, I/we Community Coaches need to get into schools promptly after Christmas, to make it possible to strike off the required number of Cricket Wales/Chance to Shine sessions and Roadshow visits, in the season). I’ve been skiving, having had a hernia op’ a month ago but now I’m pret-ty close to action stations once more. This means getting on the phone to schools and scheduling-in a significant bundle of visits.
Almost without exception this is on the exciting side – yes, really! – of pleasurable because, strangely, I tend to get a genuine welcome from the Head’s, receptionists or teachers that pick up the phone. (Plus I’m honestly, perennially hot-to-trot to actually do the cricket). After eight or nine years of Community Coach-dom, I know most folks I’m dealing with and they tend to be keen to get me back in there.
Apologies if this sounds like arrogance. If you spoke to my magnificent colleagues on the Cricket Wales Community Coach Posse, I reckon they’d tell you the same. We are a goodish bunch of well-trained people who deliver well-judged, skilful and sometimes downright inspired cricket-based sessions. More often than not, staff recognise the activity as highish-quality recreation-plus, which stimulates a properly diverse range of challenges – appropriate, liberating challenges. This isn’t about me. It’s about what we do… which is good. So, most schools are more than receptive.
I wouldn’t personally want to be a salesman; that whole cold-calling thing is so-o unappealing, but fortunately it’s rare that I have to Sell The Idea and/or go through the whole spiel about how free, fab and holistically-tuned-in to the curriculum it is. On occasions, because of the pressures around timetabling, that embarrassing sense of a plainly sympathetic Headmaster/mistress battling against school targets is lurking. I think, from memory, that twice in my Cricket Wales career I’ve been politely turned away; “just can’t fit it in”. On one single occasion an utterly stressed-out teacher was rude to the point of hostile: but this individual was really, honestly, barely in control.
I’m phoning, now, in brief, with a reasonable level of confidence that most schools will want ‘The Cricket Man’: indeed I am proud to be offering the Chance to Shine scheme. By the way, we have to record our delivery (on t’internet, asitappens) and it’s always heartening to see those sessions rack up – heartening and essential, in terms of our funding streams. In the next two or three weeks, I will be booking in virtually the whole bundle of work for the year. On the one hand that feels a tad intimidating; on the other, positive – electrifying, even.
Let’s zoom out, briefly. I’m acutely aware of the argument that rather than funding Community Coaches, the cricket-sympathetic universe might be better advised to get more cricket on free-to-air TV. It might be ‘more impactful’. Almost impossible to prove or dis-prove that theory, I imagine. Hmm.
Don’t want to get too heavily drawn into this, but whilst accepting the need for more FTA cricket I would politely note that probably the most significant contribution us coaches make is to light up kids, for sport, in a way that is more about personal contact than anything we could ever measure.
I am consciously trying, in my sessions, to get it into the heads of Sara and Joe that this is a wonderful thing, this cricket: a laugh, a real buzz, something irresistible. I am looking to load up the moment with so much F.U.N. and so much movement and so much achievement – great shot; great catch, great effort! – that something gets captured.
Hard to avoid either sounding glib or pompous but like our footballing, netballing or rugby counterparts, us Community Coaches are looking to build a real-life, in-the-flesh, personal, inspirational experience; something which grabs a hold of the child’s imagination. Something better than the telly, even.
Footnote to that: very often (yes ver-ry often) I am aware of moments or sessions where profound stuff like the ridiculous aspirations crassly outlined above actually happen. To be honest, I think that’s why I can do the cricket sales pitch into schools if I need to.