Oh us of little faith.

Remember when it got dangerous? Oooh all of a week ago? Loads of us did it. Overtly, covertly, angrily, quietly, seething or braying or tutting. We all knew we were More Right Than Morgan, on this one.

How could England’s myopic Brand of Cricket not lead to some level of come-uppance? How could Eoin’s icy, almost-surly sermonising not breed a nose-thumbing response from the universe? We all knew there would be some payback for his sub-cricketty, soundbitey positivity; for the audacity of the man; for his Irishness, for god’s sakes!

England could never have just the one way. It’s not intelligent enough, not seemly enough – plus nothing can be that simple! Mainly, then, amongst the pomp and bluster, this idea that you can’t be so brittle about stuff.

But then Jonny got mad, courtesy of yet more mouth-shooting from our friend Vaughanie, firing, once again, on all twelve brain cells. And Roy got fit – enough. And the arguments got yaknow, dispatched.

Or did they?

Fact: England are in the semis. Fact: they did it Eoin’s Way. Or did they?

Certainly everything about Roy & Bairstow’s magnificent charges-straight-through-the-effing-mountain spoke of the brand – the utter lack of fear and/or negativity.

We don’t need to have crunched the numbers to feel the step-change back… and forward, on the Brand Express. Both the flametastic Yorkshireman and his returning partner drilled that tunnel again, the former with his diamond-edged fury-disc, the latter with his trusty wonder-sabre.

But it wasn’t all boom. It wasn’t possible. There was scratchiness and (more from India than the Kiwis) there was quality opposition making things tougher… or complicated. So Stokes, for example, had to do some Proper Batting and certain periods needed to be seen through.

Maybe it’s good that England arguably under-achieved a smidge, with their totals. Two truckloads of 400 and maybe the mantra might have to be caveated – if you can do that stepping-back, that re-considering, that qualifying thing to a mantra?

(Maybe the essence of any brand flirts with dumbness, or lack of intelligence, because of this imperative towards the magical brevity/positivity combo? Maybe everybody from Saatchi & Saatchi to Eoin Morgan have known that all along? Maybe we’re just not getting that Captain Boom is a step ahead – that he knows absolutely that 84.6% of his media appearances are 96.5% charade? Interesting thought, perhaps?)

Interesting but nowhere near as much fun as getting mad-outraged and bawling on twitter. Or writing something in the comments section. Or blaming Nintendo, or the Kardashians.

England are in the semis. What’s more, they are in there with momentum. What’s more more, is that significant contributions have been spread across the team; Woakes and Archer, Buttler and Stokes doing something either deeply or supremely validating or actually wonderful and uplifting in the moment. So confidence should have steepled – should be back to the absurdly high level we’ve experienced for the last year or four.

I have always argued against ‘dumb machismo’ and still do. Because sport is predicated on intelligences as much as skills. Because half the fun and half the winning is about responding to fortune or change – and this surely implies, suggests, demands the application of everything in the psychological sector, including, often crucially, the implementation of Plan B or Z. Jeesuss, right now. Under pressure.

Too often, I reckon, players or coaches get caught up in the excitement or ‘flow’ of things: they say stuff about ‘expressing themselves’ which of course has some truth in it but may not be smart enough, either in the teeming, challenging, complicated moment or for the exposition of playing philosophy – brand.

The particulars of international cricket at the mega and micro-level include so many variables, so many forces inputting their fields of influence on the action that it is a) tempting and b) probably right to seek out simplicity and clarity. However, whilst accepting this, is it not prudent to explore, prepare, ‘facilitate’ for life beyond the soundbite?

Whether or not Morgan and England are suss to this is part of the fascination. Whether or not Bairstow blasts and Roy carves, I wish England well.